Hi, I’m Kim Garrett - Innovation and Brand Strategy Consultant
serving startups and corporate venture studios

I started my career with a leap into venture building, taking on the challenge of innovating in natural skincare. As co-founder and CEO of Rooted Beauty, I developed a brand strategy and product line that gained retail traction and was ultimately acquired by Seventh Generation. Following the acquisition, I managed the brand to refine its position and build out proprietary innovations, such as Root 7 Complex, that were ultimately acquired by Unilever and Grove Collaborative.

After this exit, I began consulting through my own private practice and a partnership with the Innovation Institute and Institute for Entrepreneurial Excellence at the University of Pittsburgh. Over the past decade, I have led clients of all sizes to expanded growth opportunities through the development of brand concepts, new products, and go-to-market strategies. Some of the companies I have worked with are featured below:

Areas of Expertise

Better Made Brands partners with startup, small business, and corporate innovation clients across a wide variety of CPG sectors such as food and beverage, wellness, fragrance, and beauty. Depending on the project needs, client engagements are customized and can include several services such as:

• Brand and marketing

• Innovation and product development

• Business strategy and planning

• M+A and exit strategy

• General management

• Certified CliftonStrengths coach

• Partnership and joint ventures

Powering Transformation

The Better Made Model™ represents four steps that work together to propel and sustain CPG innovation. Better Made Brands created this model to guide client projects through a strategic framework that will transform business and make it better.

Let's Get Better Acquainted.